At Bromborough Flowers Ltd, we are committed to protecting your privacy and ensuring the security of your personal data. This privacy policy explains how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
Who We Are
Bromborough Flowers Ltd
120 Allport Road, Bromborough, Wirral, Merseyside, CH62 6AQ
Email: pauline@bromboroughflowers.com
Phone: 0151 200 0083
We are the data controller for the personal data you provide to us.
Information We Collect
We may collect the following categories of personal data:
- Identity Data: Your name
- Contact Data: Address, email address, phone number
- Transaction Data: Details of orders placed with us
- Payment Data: Payment card details (processed securely through third-party payment providers)
- Technical Data: IP address, browser type, and device information (collected via cookies or similar technologies)
- Marketing Preferences: Your preferences for receiving marketing communications
- Behavioral Data: Information collected via Google reCAPTCHA to protect our website from spam and abuse
How We Use Your Information
We use your personal data for the following purposes:
- Order Fulfillment: To process and deliver your orders.
- Customer Support: To respond to your inquiries or complaints.
- Marketing Communications: To send promotional offers or updates (only with your consent).
- Legal Compliance: To comply with applicable laws, such as tax reporting.
- Website Security: To protect our website from spam and abuse using Google reCAPTCHA.
- Improving Services: To analyze website performance and improve user experience.
Legal Basis for Processing
We process personal data under the following legal bases:
- Contractual Necessity: For processing orders and payments.
- Legitimate Interests: For improving services, customer support, and securing our website.
- Consent: For sending marketing communications and enabling non-essential cookies.
- Legal Obligation: For compliance with applicable laws.
Use of Google reCAPTCHA
We use Google reCAPTCHA on our website to protect against spam and automated abuse. reCAPTCHA collects certain personal data from users to determine whether they are human or bots. This includes:
- IP address
- User behavior (e.g., mouse movements, time spent on page)
- Browser information
- Device settings
- Cookies
This data is processed by Google in accordance with their Privacy Policy (Google Privacy Policy).
Legal Basis for Using reCAPTCHA
We rely on legitimate interests to secure our website from spam and abuse. However, as reCAPTCHA collects personal data, we ask for your consent before activating it.
Data Transfer
Please note that data collected by reCAPTCHA may be transferred to Google servers in the United States.
Cookies
Our website uses cookies to enhance user experience. Cookies are small text files stored on your device that collect data such as:
- Technical information (e.g., browser type, IP address)
- Preferences for website functionality
- Analytics data to improve our services
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality (e.g., shopping cart).
- Analytics Cookies: Help us understand how visitors interact with our site.
- Marketing Cookies: Used for personalized promotions (only with your consent).
You can manage or disable cookies through your browser settings. For more details about cookies, visit All About Cookies.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law:
- Order details are retained for tax purposes for up to 7 years.
- Marketing preferences are retained until you withdraw consent.
- Technical data (e.g., cookies) is retained according to their specific expiration periods.
Sharing Your Information
We may share your personal data with trusted third parties strictly for business purposes:
- Payment Processors: To securely handle transactions.
- Delivery Services: To ensure timely delivery of orders.
- IT Service Providers: To maintain our website and systems.
- Google reCAPTCHA: For website security purposes.
All third parties are GDPR-compliant and process your data only under our instructions.
Your Rights Under GDPR
You have the following rights regarding your personal data:
- Access: Request a copy of the data we hold about you.
- Rectification: Correct inaccurate or incomplete data.
- Erasure: Request deletion of your data (right to be forgotten).
- Restriction: Restrict processing of your data in certain circumstances.
- Data Portability: Request transfer of your data to another service provider.
- Objection: Object to processing based on legitimate interests or direct marketing.
- Withdraw Consent: Withdraw consent for marketing communications at any time.
To exercise these rights, contact us at pauline@bromboroughflowers.com or call 0151 200 0083.
If you believe we have not addressed your concerns adequately, you have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO): ICO Website.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. This includes secure payment processing through trusted providers and encryption where applicable.
Updates to This Policy
This privacy policy may be updated periodically to reflect changes in our practices or legal requirements. Any significant changes will be communicated via our website or email where applicable.
Contact Us
If you have any questions about this policy or how we handle your personal data, please contact us at:
Bromborough Flowers Ltd
120 Allport Road, Bromborough, Wirral, Merseyside, CH62 6AQ
Email: pauline@bromboroughflowers.com
Phone: 0151 200 0083